Join our 1 hour training webinar with BOKS Partner The CFO Project. This live session will show you how you can grow your practice this year through CFO and business advisory services.
What this training is all about…
It’s a one-hour training, called “How to Start a CFO Service”, to show accountants, CPAs, and bookkeepers how they can grow their practice this year through CFO and business advisory services.
The training offers a step-by-step guide detailing the services a client really wants, how to offer those services in a scalable fashion, and how accountants, CPAs, and bookkeepers can integrate those services into an existing practice (or create a new practice) to differentiate their business from their competitors.
It also covers:
- How to get new clients to your practice.
- How to approach your existing clients about this service (and get them to buy)
- How much you should be charging for this type of service.
- How to provide a CFO/business advisory service in the most efficient way possible
The training is for accountants, CPAs, and bookkeepers with a burning desire to help business owners succeed who also meet one or more of the following criteria:
- The practice has clients who are asking for this type of service – even if they don’t know it. Many business clients already seek financial and strategic guidance from their accountants and bookkeepers, who lack advisory expertise.
- The practice has clients who get a deer-in-the-headlights look when faced with monthly financial reports. Clients don’t want raw numbers, they want the numbers explained to them by people they trust.
- The practice is looking for a way to increase revenue and cash flow. Clients see tax compliance and bookkeeping and a commodity and they do not want to pay a premium for it.
- The practice is looking for a way to differentiate itself from its competitors. There are many, many firms out there all of whom provide the same bookkeeping and compliance work at similar rates.
The final point of the training is about escaping the accountant’s trap. Accountants, CPAs, and bookkeepers want to grow their business, but they can only do it by bringing in more clients, which means working more hours. They can’t raise rates because fees for compliance work are always in a race-to-the-bottom. And accountants, CPAs, and bookkeepers don’t want to take on more clients or work more hours. This is the trap.
However, by transforming their business into an advisory service, accountants, CPAs, and bookkeepers can charge more, work less and provide their clients with the guidance that they desperately want from someone they already trust.
The training is NASBA approved and qualifies for 1.0 CPE credit hour.
