Your Firm Online: A 360° View of Digital Presence, Reputation and Lead Generation
The way prospective clients assess professional firms has changed significantly. Before making contact, they are likely to search online, review your website, compare your visibility, look at your content, check your reviews and form a judgement about your credibility.
In this Marketing SIG meeting, Francisco Vergara of BC&MC will lead a practical discussion on what the internet “says” about your firm, why that matters, and how online perception can influence lead generation. Francisco will also introduce the new Google Reviews Best Practice Guide, developed as a practical resource to help members strengthen their online reputation.
John-Robert Skrob of Oblin Lawyers GmbH will illustrate Ahrefs, giving members a practical view of how digital marketing tools can help firms understand visibility, search performance, and competitor positioning.
Members will explore the full journey from a prospect’s first search through to the decision to contact a firm, and how websites, reviews, search rankings, content, and reputation all work together to support business development.
What we’ll cover:
How prospective clients see your firm online
Why digital visibility matters for professional service firms
How your website supports credibility, referrals and lead generation
How reviews and reputation influence decision-making
How the Google Reviews Best Practice Guide can support firms in managing their online reputation
How tools such as Ahrefs can help assess online performance and competitor positioning
How firms can make better decisions about where to invest time, budget and marketing effort
