Our latest Spotlight is on INDICAC Audit et Conseil, a premier accounting, auditing, and consulting firm based in Rabat, Morocco, to its alliance. Registered with the Order of Chartered Accountants in Morocco, INDICAC is led by firm partners Iliass Kanoun and Driss Airecht. Kanoun Iliass answers our questions.
In your opinion, what is the future of your profession?
The future of our profession lies in embracing digital transformation and leveraging technology to enhance efficiency and accuracy. The integration of AI and data analytics will enable us to provide deeper insights and more value-added services to our clients. Additionally, the growing importance of environmental, social, and governance (ESG) criteria will redefine the scope of audit and advisory services.
What is your growth strategy?
Our growth strategy focuses on three key pillars:
- Expanding our client base by targeting high-potential industries such as renewable energy, healthcare, and technology.
- Enhancing our digital capabilities to offer innovative solutions that address evolving client needs.
- Strengthening our international collaborations through BOKS International to access new markets and cross-border opportunities.
Where do you see your firm 5 years from now?
In five years, we aim to be a leading advisory and audit firm in Morocco with a diversified portfolio of international clients. We plan to expand our service offerings, open additional offices, and solidify our reputation as a trusted partner for both local and global businesses.
What is your biggest challenge?
Our biggest challenge is adapting to the rapid pace of regulatory and technological changes while maintaining the highest standards of quality and professionalism. Additionally, recruiting and retaining top talent in a competitive market remains a significant focus for us.
What percentage of your work is international?
Currently, around 18% of our work is international, primarily focused on assisting multinational companies with their operations in Morocco. This percentage is expected to grow as we continue to leverage our membership in BOKS International.
What business advisory services do you offer?
We offer a wide range of business advisory services, including:
- Financial and operational restructuring.
- Risk management and internal control system assessments.
- Tax optimization and compliance.
What was your main driver for being part of BOKS International?
Our main driver for joining BOKS International was the opportunity to connect with a global network of professionals, which allows us to offer seamless cross-border services to our clients. It also provides access to valuable resources and expertise, enabling us to continually enhance the quality of our offerings.
Where do you see BOKS International 5 years from now?
In five years, we envision BOKS International as one of the top global alliances, renowned for its excellence and innovative solutions. We see the network growing both in terms of geographic coverage and the diversity of services, making it an indispensable partner for businesses worldwide.
How would you describe your typical client?
Our typical client is a dynamic and growth-oriented business that values professional expertise and personalized service. We primarily work with small to medium-sized enterprises (SMEs), multinational corporations, and organizations seeking assistance in navigating complex financial, tax, and regulatory landscapes. Our clients span various industries, including manufacturing, healthcare, technology, and professional services.
Tell us about a recent international assignment.
Recently, we assisted a European multinational corporation in establishing a subsidiary in Morocco. The assignment involved multiple aspects:
- Market Entry and Compliance: We provided guidance on Moroccan regulations, tax laws, and labour requirements to ensure the smooth setup of their operations.
- Accounting and Payroll Management: We implemented a robust accounting system tailored to their needs and took charge of their payroll management, ensuring compliance with local laws and practices.
- Tax Advisory: We developed a tax optimization strategy that aligned with both Moroccan and international regulations, helping the client minimize risks and maximize efficiency.
This project highlighted our ability to deliver end-to-end support, leveraging our local expertise and international network through BOKS International. It also reinforced our commitment to helping global businesses seamlessly integrate into the Moroccan market.
How do you target clients who are looking for international services?
We target clients seeking international services through several strategies:
- Leveraging our membership in BOKS International to showcase our global capabilities and network.
- Collaborating with foreign investors and companies entering the Moroccan market, offering tailored support such as market entry strategies, regulatory compliance, and local tax advisory.
- Participating in international business forums and trade events to connect with potential clients and showcase our expertise.
- Maintaining a strong online presence, including multilingual content, to attract global clients seeking cross-border solutions.
Do you specialise in a particular sector or service?
We do not specialise in any specific sector or service. Instead, we pride ourselves on offering a comprehensive range of services tailored to the unique needs of our clients across various industries. This flexibility allows us to adapt to diverse client requirements and provide customised solutions for businesses of all sizes and sectors.
